This diploma thesis deals with unified visual identity of a yoga studio Namastery. The studio is based in Prague and apart from the usual yoga classes that are offered by most studios, Namastery differentiate by organizing lectures, workshops and it also offers a space for self-styding and healthy brunches where people with the same interests gather. The author establishes the rules and visual methods that help to build characteristic appearance which supports the main substance of Namastery. Futhermore, these guidelines will help to implement Namastery's visual identity properly and give clear directions on the use of various representations of the brand. The theoretical part also analyses the impact of new marketing tools such as social networks Facebook and Instagram and subsequently compares the promotion of competitors on these platforms.